How to Win Friends and Influence PeopleHow to Win Friends and Influence People by Dale Carnegie

My rating: 4 of 5 stars

When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.

Dale Carnegie is a quintessentially American type. He is like George F. Babbitt come to life—except considerably smarter. And here he presents us with the Bible for the American secular religion: capitalism with a smile.

In a series of short chapters, Carnegie lays out a philosophy of human interaction. The tenets of this philosophy are very simple. People are selfish, prideful, and sensitive creatures. To get along with people you need to direct your actions towards their egos. To make people like you, compliment them, talk in terms of their wants, make them feel important, smile big, and remember their name. If you want to persuade somebody, don’t argue, and never contradict them; instead, be friendly, emphasize the things you agree on, get them to do most of the talking, and let them take credit for every bright idea.

The most common criticism lodged at this book is that it teaches manipulation, not genuine friendship. Well, I agree that this book doesn’t teach how to achieve genuine intimacy with people. A real friendship requires some self-expression, and self-expression is not part of Carnegie’s system. As another reviewer points out, if you use this mindset to try to get real friends, you’ll end up in highly unsatisfying relationships. Good friends aren’t like difficult customers; they are people you can argue with and vent to, people who you don’t have to impress.

Nevertheless, I think it’s not accurate to say that Carnegie is teaching manipulation. Manipulation is when you get somebody to do something against their own interests; but Carnegie’s whole system is directed towards getting others to see that their self-interest is aligned with yours. This is what I meant by calling him the prophet of “capitalism with a smile,” since his philosophy is built on the notion that, most of the time, people can do business with each other that is mutually beneficial. He never advocates being duplicitous: “Let me repeat: The principles taught in this book will work only when they come from the heart. I am not advocating a bag of tricks. I am talking about a new way of life.”

Maybe what puts people off is his somewhat cynical view of human nature. He sees people as inherently selfish creatures who are obsessed with their own wants; egotists with a fragile sense of self-esteem: “People are not interested in you. They are not interested in me. They are interested in themselves—morning, noon and after dinner.”

Well, maybe it’s just because I am an American, but this conception of human nature feels quite accurate to me. Even the nicest people are absorbed with their own desires, troubles, and opinions. Indeed, the only reason that it’s easy to forget that other people are preoccupied with their own priorities is because we are so preoccupied with our own that it’s hard to imagine anyone thinks otherwise. The other day, for example, I ran into my neighbor, a wonderfully nice woman, who immediately proceeded to unload all her recent troubles on me while scarcely asking me a single question. This isn’t because she is bad or selfish, but because she’s human and wanted a listening ear. I don’t see anything wrong with it.

In any case, I think this book is worth reading just for its historical value. As one of the first and most successful examples of the self-help genre, it is an illuminating document. Already in this book, we have what I call “Self-Help Miracle Stories”—you know, the stories about somebody applying the lessons from this book and achieving a complete life turnaround. Although the author always insists the stories are real, the effect is often comical: “Jim applied this lesson, and his customer was so happy he named his first-born son after him!” “Rebecca impressed her boss so much that he wrote her a check for one million dollars on the spot!” “Frank did such a good job at the meeting that one of his clients bought him a Ferrari, and another one offered him his daughter in marriage!” (These are only slight exaggerations.)

Because of this book’s age, the writing is quaint and charming. Take, for example, this piece of advice on how to get the most out of the book: “Make a lively game out of your learning by offering some friend a dime or a dollar every time he or she catches you violating one of these principles.” A lively game! How utterly delightful.

Probably this book would be far more effective if Carnegie included some exercises instead of focusing on anecdotes. But then again, it would be far less enjoyable reading in that case, since the anecdotes are told with such verve and pep (to quote Babbitt). And I think we could all use a little more pep in our lives.

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